Search Marketing Made Easy

$17

Designing Your Search Marketing Strategy

Search Marketing is about producing the right content and publishing it on the right channels to attract the right audience. It doesn’t happen in a bubble. Ideally, it will integrate with every aspect of your marketing, from customer research to content creation to customer value optimization. Let’s improve your business’ ability to show up in relevant local searches.

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Description

“Google only loves you when everyone else loves you first.” –Wendy Piersall, Author, Blogger, and Artist

Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Framed another way, SEO is the practice of optimizing your content for search engines. You do this by incorporating on-page SEO, which refers to tweaks you make to your own website to help your ranking, and off-page SEO, which is affected by outside sources.

The holy grail of good SEO is to get a coveted spot on the first page of Google for a keyword that’s relevant to your industry. Over 75% of users click a link on the first page of Google, so it is your goal to be seen there.

There are hundreds of factors that go into how search engines rank your website but don’t let that overwhelm you. Instead, in Search Marketing Made Easy (28 pages) we’ll focus on the best ways to get started with SEO as a professional blogger and online entrepreneur.

Here’s what you’ll learn:

  • History of the Search Engines
  • Search Engine Optimization
  • Content & Search Engines
  • Off-Page SEO Activities
  • On-Page SEO Activities
  • Improve Your Search Visibility Via Affiliate Promotions
  • And so much more…

  Bonus Resources:

  • SEO Publishing Checklist
  • SEO Basics Cheatsheet

 

Whether you’re just starting your SEO journey or you’ve been working on search optimization for a while, you know there’s a lot that goes into a comprehensive SEO strategy. That’s why we’ve provided this fast-track report to guide you through the process.

*This is an eGuide that will be provided immediately on purchase. Since it is a digital product, refunds are not available.

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